About SIM2 Multimedia

SIM2 Multimedia Plants in Pordenone Italy
Founded in 1995, SIM2 is an Italian electronics company and worldwide manufacturer of award winning home theater products and leading provider of high-performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. In a world dominated by large multinational corporations, SIM2 is one of the few European companies that, through its strong commitment to innovation, know-how and focused activities has been able to establish a remarkable global reputation. The company provides the world’s most comprehensive and impressive collection of displays and high-end large screen displays on the market today. SIM2 Multimedia’s headquarters are located in Pordenone, Italy.

The Vision

Deliver images that will become life’s driving passion, an inspiration to the human experience, and a vital working tool .

Mission Statement

In a world ruled by visual communication, where images and pictures are what we all look for first, information need to be presented clearly, sharply, and consistently. To carry out its vision, SIM2 identify and exploit state-of-the-art technologies to create and supply top-quality, innovative display solutions that help people realize dreams, unleash emotions, connect, and improve their living and working standards.

  • The Values

    At SIM2 we are committed to building high quality, top-notch products. SIM2 staff shares values, principles and behaviour that describe the things we are not willing to compromise on in any situation – with our customers, our shareholders, and each other.

    Innovation – SIM2 is committed to promoting and implement creative and innovative ideas and solutions.

    Excellence - We strive for excellence every day in all we do, with care and attention applied to the smallest detail. SIM2 is committed to supporting its internal and external clients in a perfect manner.

    Ethics – SIM2 is committed to do what is right with honesty and integrity.

    Accountability - There is no achievement without clearly defined goals and measures. SIM2 is accountable for commitments, results, and quality to customers, shareholders, partners and employees.

    Passion - Passionate and enthused about our company, brands, products, and heritage.

  • SIM2 Target markets

    SIM2 currently contributes to the advancement of society with diverse businesses focused on six core competence segments: Home theatre, Command & Control, Professional Venue, Digital Signage, Electronic Cinema, Brionvega.

  • The distribution

    SIM2 is world-oriented with a direct presence in Italy (headquarters) and through its National Sales Offices in China, Germany, UK and USA. Select distribution in over 60 countries world-wide is achieved through partnerships with highly qualified distributors; all offering the same excellent customer service standards as the main company.

  • SIM2 legacy: Milestones

    Among the first companies world-wide to develop High Definition projectors

    Throughout the 1990s SIM2 launched a video wall monitor the SMV280 which very quickly became the ‘industry standard’ overtaking the major competitor in the professional market.

    1995: SIM2 is the first company world-wide to incorporate a built-in line-doubler into a CRT projector

    One of the first European providers of digital transmission receivers/decoders (cable and satellite), Internet multimedia receivers

    1997: SIM2 is the world’s largest producer of CRT projection Systems. SIM2 products were the choice of UK pub operators market with SIM2 achieving over 60% market penetration..

    2000: SIM2 is the first company worldwide to manufacture front projectors designed specifically for home cinema: The Grand CinemaÔ series. Innovative and unique in both technology solutions and aesthetic design, this amazing series has revolutionized the home theater world.

    2000: SIM2 is the first company world-wide to manufacture front projectors designed specifically for home cinema: The Grand CinemaÔ series. Innovative and unique in both technology solutions and aesthetic design, this amazing series has revolutionized the home theater world.

    2001: SIM2 is the first company world-wide to launch a High Definition front projector series based on DLP™ technology: the Grand CinemaÔ HT300 series.

    2002: SIM2 introduces the new rearprojection series based on DLP™ High Definition chip: the Grand CinemaÔ RTX. cutting-edge design combined with the most advanced technology available: fiber optics cable.

    2003: SIM2 introduces the fiber optics cable concept in its front projectors range for incredible flexibility with the installation and a truly future proof connectivity.

    2004: SIM2 launches the first 3-chip DLP™-based projector specifically designed for home theatre applications: the Grand CinemaÔ HT500 LINK. Built to deliver a real home cinema experience, the HT500 LINK can project images up to 9 meters wide.

    2004: Following the introduction in Sept. 2003 in the Grand CinemaÔ HT300 series, SIM2 is one of the first companies to implement the HDMI™ input on the complete product range. HDMI™ is a purely digital connection that transmits the uncompressed bitstream directly from the source through to the display.

    2004: SIM2 debuts in the LCD Display market with the Grand CinemaÔ HTL40 series that combines the latest in advanced LCD technologies with sleek, fashionable design and high performance picture quality. The Grand CinemaÔ HTL40 series was also selected for the prestigious Compasso’ d’Oro award.

    2005: SIM2 revolutionizes the 3-chip projector market with the highest performance, smallest, and lightest projectors: The Grand Cinema™ C3X series

    2006: The world first single chip DLP-based projector capable of true 1080p images: the Grand Cinema™ HT3000 projector.

    2006: The world first 3-chip 1080p DLP-based home theater projector: the Grand Cinema™ HT5000 projector.

    2007: The world first compact 3-chip 1080p projector: the Grand Cinema™ C3X 1080 projector

    2008: SIM2 is the first company in the world to develop and demonstrate a high dynamic range (HDR) prototype incorporating Dolby Vision technology and SIM2 Back Light Unit (BLU) design.

    2008 – The world first 3 chip projector featuring Dynamic Black technology

    2009 – SIM2 is the first company in the world to launch an HDR display utilizing Dolby Vision and SIM2 unique proprietary technologies: The Solar display series.

  • Quality and Reliability: a must for all SIM2 products

    During the production process, the smallest to the largest component undergoes the most rigorous quality check of our expertise to ensure superior products with high reliability. SIM2 has always taken great pride in giving our customers the best possible experience from our products by choosing only high-quality materials.

  • Research and Development: a constant effort for innovation

    Each year, SIM2 invests over 20% of its human resources and over 10% of total turnover in R&D activities. The SIM2 R&D Team is totally committed to the investigation and implementation of new technologies, hence the ability of SIM2 to constantly offer new and advanced products that embody outstanding performance, uniqueness and longevity. Indeed, throughout the years, SIM2 has consistently introduced a succession of world firsts, always raising the bar in terms of performance and industrial design.


    Nevertheless, Intellectual Property is an intrinsic element to the very being of SIM2 and, in furthering the quest to ever improve, SIM2 actively encourages innovation and the introduction of unique solutions, holding numerous optics and electronics international patents such as:

    1. Compact ALPHA-path engine
    2. Videoprojector focusing system (Relay lenses and achromatic doublet)
    3. Light path for 3-chip videoprojectors
    4. No-imaging optics systems to maximise light convergence from the sources
    5. Fibre optic transmission for HD video signals on a projector