SIM2 News
2 September 2009

SIM2 Announces Special Guests Krell at CEDIA 2009

Industry powerhouses combine for stunning full theater demo

Miramar, FL—September 2, 2009—With CEDIA Expo 2009 just over the horizon, and some companies are scaling back or pulling out of the show, SIM2 USA is looking to gain market share and increased presence at this year’s event. The momentum continues as SIM2 announces their partnership with Krell to provide a full in-theater demonstration, that’s sure to leave a lasting impression on Atlanta attendees.

“We are thrilled to work with Krell for this year’s CEDIA Expo,” said Charlie Boornazian, SIM2’s VP of Sales and Marketing. “Each brand represents the pinnacle of performance in its respective category. We share the common goal of wanting to bring reference quality back to the forefront. While many brands are trying to ‘make do’ with low-priced products, both SIM2 and Krell are introducing new products to the market that represent the best quality and industry leading performance.”

Bill McKiegan, Krell’s VP of USA Sales & Marketing, says, “We are excited to be partnering with SIM2 for CEDIA 2009. The performance and design of SIM2 projectors are world-class, and integrate perfectly with Krell home theater systems. We expect to deliver the most exciting home theater experience at the Expo.”

Please be sure to visit the SIM2 and Krell booth #1154, at the 2009 CEDIA Expo to experience the latest products from both companies.

About Krell Industries
Krell Industries is the world’s premier manufacturer of high-end audio equipment. Its amplifiers, preamplifiers, SACD players, DVD players, surround-sound processors, digital-to-analog converters, and loudspeakers have won acclaim in countless magazine and website reviews, and among audiophiles worldwide. Perhaps no company in audio today enjoys a more distinguished reputation for engineering innovation and product excellence.

About SIM2 USA Inc. and SIM2 Multimedia
Since entering the US home theater market in 1999, SIM2 USA, under the guidance of its parent, SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a leading worldwide manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation), and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.
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