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13 December 2007
SIM2 and Dolby Laboratories Collaborate to Demonstrate New LCD Display Technology
New prototype displays will feature Dolby’s dynamic range imaging technologies incorporated in SIM2’s unique industrial concept.
New York, November 29, 2007 —SIM2 Multimedia and Dolby Laboratories, Inc. (NYSE: DLB) are proud to announce that SIM2 is working with Dolby to develop new prototype high dynamic range (HDR)-enabled liquid crystal display (LCD) flat screens using Dolby’s new light-emitting diodes (LED) local dimming technology. In addition, SIM2 will provide Dolby with manufacturing reference designs.
The new prototype displays will feature Dolby’s dynamic range imaging technologies, Dolby® Contrast and Dolby Vision, incorporated in SIM2’s unique industrial concept. Dolby Contrast leverages LEDs with local dimming to provide dramatically enhanced contrast. Dolby Vision combines high brightness with enhanced contrast to deliver picture quality that virtually matches real-world visual perception of depth, detail, and color.
“At SIM2, we design, develop, and deliver high-end display products that are visually stunning. Working with Dolby, we fuse our striking design with Dolby’s core technology to deliver dazzling visual quality,” said Maurizio Cini, President of SIM2 Multimedia.
Through its work with Dolby, SIM2 continues its long-term focus on delivering new and innovative technology solutions that enhance entertainment by making the experience as close as possible to reality.
For more information, please contact: Headquarters: Sabrina Piga at +39-0434-383201 or via e-mail at firstname.lastname@example.org or visit the SIM2 website at www.sim2.com