SIM2 News
18 June 2014

SIM2 appoints new distributor for the Hong Kong Market

The new agreement enables Richcoln to offer SIM2’s full line of home theater display systems.

Hong Kong, June 2014 - Richcoln, a specialist distributor of audiophile and videophile equipment, and SIM2, the Italian manufacturer whose high-performance home theater projectors are known worldwide for their pristine video resolution, announced today that they have entered into a distribution partnership that will significantly extend the availability of SIM2 home theater products through a new, high-growth distribution channel in Hong Kong.

SIM2 is launching a new, challenging project for 2014-2016. The projection arena is overwhelmed by mass-market, standardized products, and consumers have had to adapt to the technology rather than the opposite. SIM2 has always distinguished itself for its superior products, but we feel that that is not enough. We must offer the right superior products; The ones that truly meet the needs of the customers. A renewed focus on "customers first" permeates all SIM2 does, with Home integration and "tailor-made" solutions as the driving force for our product development and distribution strategy. ” Says Mr. Maurizio Cini, CEO of SIM2.

Richcoln is one of the leading distributors of home cinema products in Asia. The company, based in Hong Kong, has been very successful in delivering value to the home theater market by providing solutions and distribution services to Home Cinema industry.

With a focus on customer centricity and highly qualified technical and sales assistance, Richcoln is the ideal distribution partner for SIM2. ” continues Mr. Cini. “We are very pleased to be working with the Richcoln team and look forward to a long-term successful relationship.

We are very delighted to be able to work hand-in-hand with one of the world’s most prestigious projector brands to serve the home theatre market in Hong Kong. ” Says Mr Thomas Yu, Managing Director of Richcoln. “This will be a great opportunity for both SIM2 and Richcoln to further develop the market and better fulfill customer needs in this part of the world.